Sunstar GUM
At GUM they are passionate about oral health. They come from professional dentistry and are known for the round rubber tip on the end of many toothbrushes, gentle on teeth and gums. This appreciation for the value of gentle is still alive in the brand today. In fact, it is core to the brand itself, GUM stands for Gentle Uletic Massage.
Along the way, with the integration into the Sunstar Group, GUM have come to embrace a holistic view of oral health. We see oral health not just as an end in itself, but as one of the foundations of a healthy body. Sunstar research has shown that mouth health and body health are closely linked, just like our diet can affect our heart health, our mouth health can affect our cardiovascular and metabolic health. Today, the GUM brand is committed to helping people at all stages of life, improve their overall health and well-being, one mouth at a time.
GUM also recognise that every mouth is different, and that your oral health needs change over time. Solutions have been developed with your evolving needs in mind. GUM offer a wide portfolio of solutions designed to accompany you through different life stages and oral health challenges. Each solution is conceived to help achieve complete oral care and to build personalised oral care rituals, pillars of a healthy lifestyle. GUM invest in turning your oral care routines into gentle and delightful rituals to help you love what you do. They believe complete mouth care will give you an unprecedented feeling of every day freshness and wellbeing.
GUM Roots
The GUM roots lie in professional dentistry. With a history dating back to 1923 when Dr. John O Butler introduced a two row toothbrush. Later, he added a round rubber tip, the first of its kind, to the end of toothbrushes. When the GUM brand was developed in the 1960s, that philosophy of gentle oral care made its way into the brand name, GUM stands for Gentle Uletic Massage.
GUM embraced holistic health after its integration into the Sunstar company, a family-owned business with a special commitment to mouth and body health. Sunstar’s holistic convictions are rooted in the heartfelt experiences of its founding family. Thirty years ago, Sunstar pioneered research on the connection between oral and systemic health, casting a light on this crucial relationship.
This research identified a bidirectional link between gum health and diabetes but also helped discover the connection between compromised gums and other systemic conditions such as cardiovascular disease.
Because of Sunstar’s holistic vision and dedication to understanding these connections, we are better able to understand these dynamics, and to educate our consumers and professional partners on the importance of preventing inflammation in the mouth – to limit its development in other parts of the body and its impact on overall health.
GUM stands true to the SUNSTAR motto ‘Help people everywhere lead better, healthier lives’.